Even as a little girl, Donna Cristino loved beauty and style – and makeup.
Inspired by her gorgeous, glamorous mother, Donna grew up with a passion for makeup; she was always doing makeovers for her friends and knew she wanted to work in the cosmetics industry when she grew up. Donna’s grandmother Rose encouraged the teenager to work hard, excel and follow her dreams. Thus inspired, Donna jetted off to London in her early 20’s to get her professional training at the ultra-prestigious Vidal Sassoon Academy in Mayfair. After graduation, Donna returned to the US, honing her skills as a beauty consultant with industry giants like Estee Lauder and YSL. Donna went on to become an outside sales rep for one of the top wholesalers in the beauty industry, earning numerous awards and growing her territory from 0 to almost $1 million in less than four years. With Donna’s meteoric success in the world of makeup and beauty, her dreams were all coming true.
However, by 2009, Donna had been having concerns about the chemicals and compounds in makeup. That, plus the death of her grandmother from breast cancer motivated Donna to look for safe, organic cosmetics she could feel good about – but there weren’t any out there that felt luxurious and glamorous enough. Working with a top chemist, Donna started developing her own makeup brand that was organic and free of harmful chemicals, metals and other toxic ingredients so that women could look and feel beautiful – safely.
And by the end of 2011, Donna had launched her new company called Jing Ai, which means Pure Love. Inspired by the pure love received from her grandmother Rose, the ranges of pure, organic cosmetics are named after types of roses from around the world. Each Jing Ai product is formulated with the finest-possible certified-organic ingredients including botanical and flower oils, natural mineral pigments, and coconut oil. Each product is packed with high concentrations of proprietary signature compounds made from certified-organic Champagne grapes from the Napa Valley and wild Roses from Brazil; the one for its superb antioxidant/anti-inflammatory/anti-aging properties and the other – the “Elixir of Youth” – for its rich multivitamins, Omega 3s and Omega 6s that heal and regenerate. Additionally, the line is packaged in gorgeous tubes, compacts and boxes that are recyclable or biodegradable or both
Jing Ai cosmetics are effective, beautiful and give the user a special, unmistakable luminous glow that makes people sit up and take notice. It makes Donna happy to help women look so gorgeous – with a fabulous line of products that they can feel so good about using. Donna’s mission is to spread Jing Ai’s message of pure love wherever she can; in memory of Rose, she volunteers with the American Cancer Society in their “Look Good, Feel Better” program, giving patients makeovers, education and counseling about the changes that occur to hair, skin and nails in women undergoing cancer treatment – so they can look and feel beautiful. Jing Ai will always donate a percentage of profits to various breast cancer research and awareness organizations.
Donna is proud to bring Jing Ai to the marketplace. “I’m starting with glamorous, pure, earth-friendly products that share the love; I want people to know that certified-organic is the new Sexy!”